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The Skittles Experiment

Some days people just have to realize that I use this wonderful realm of social media to experiment. Last week I ran an entertaining experiment under the premise that sex sells.  Call it an experiment or call this post an excuse to cover my tracks, the experiment had results either way.

It started when my wife scrolled down her Facebook stream in an attempt to show me something phenomenally boring. In doing so, she happened to scroll past this rather risky photo of a female lying down, mostly naked, with the exception of some skittles covering up the va-jay-jay.

 I of course then over reacted because my wife had these pictures in her thread where I had none.  So she sent me a screen shot of the photo to shut me up explaining there was some weird guy who always posted this stuff up on his feed.


The picture became the focus of last weeks experiment. Especially after my wife proclaimed that I couldn’t post that on Facebook.  So of course I did.

The source for the photo came from this Facebook Page, where it had 1,641 likes and more than 270 shares, making it a tame success in the world of viral exposure, but an effective picture to experiment with none the less.

I posted the picture on my own profile to prove some points regarding successful exposure campaigns, controlling your own content, and a brush into age appropriateness, given this months movements by Facebook.

Lesson 1: Know your Audience

While the image was a success on Facebook’s 100% Hot Females page, posting it to my own thread only resulted in crickets chirping as every person I know just squirmed uncomfortably.  Not knowing if it was even appropriate to acknowledge what happened, most people stayed away. 3 people liked it, with a handful of comments, including one from my mom.   I never post risky photos of women in suggestive positions.  For the most part, I am the most politically correct person online that I can be.  If you are running a media campaign with a focused demographic on males, sex always sells and it won’t hurt to brush some with some skittles type marketing plans.  Just don’t make it your focus, or you will change the scope of your audience.

Lesson 2: Control your Tags

This photo is not my wife.   However, I decided to tag my wife in the photo, thus prominently displaying it in her own Facebook stream for all the world to see.  It took her a few hours for her to spot what had happened, at which time she called me in comical hysterics asking how to get it off of there.

I removed the tag for her since the mobile version doesn’t allow for a lot of modifications. Here is your tip of the week on how to keep control of what other people tag you in.  Tagging has become an action to not only recognize you in a photo, but people use it to draw your attention or interest.

In Facebook. Go to your Privacy Settings.  Go to the section called Timeline and Tagging. 

In here you can edit two wonderful settings that allow you to review posts and to review tags that people tag you in, before the rest of the world sees them.

Turn on the Review tags friends add to your own posts on Facebook, and Review posts friends tag you in before they appear on your timeline.

Lesson 3: Facebook is not for Kids

Facebook requires individuals to be at least 13 years old before they can create an account.  The Wall Street Journal reported earlier this month that Facebook is developing plans to enable children under that age to setup an account with their parents consent and supervision.  Bad idea.  There are some ways that Facebook could make something like that work, but every piece of content inside of Facebook would need to have a ranking for appropriateness and the world would have to know how to use it.  It is better to think there would be an isolated Facebook kid’s table until they are ready.