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Where’s the rest of the cameras Apple?

September 11th, 2009 Leave a comment Go to comments

buystrip_nano20090909This week we were given a complete redesign of the iPod Nano from Apple. The flash memory based device has moved to the foreground as THE solution for the gym bound or running community because of it’s small, lightweight footprint. Along with getting a pedometer and a built in FM tuner, the device is now touting a video camera, allowing it to record short video clips.  While I have been the opposite of the workout demographic for most of my life, I still gave Apple a silent nod of approval for finally bringing a camera to more of the platforms.  I was disappointed to find how much Apple missed the bar on bringing the camera functionality that I enjoy on the iPhone 3GS to the rest of the platforms.  Not only did they miss the bar slightly on the Nano, they didn’t even show up to the event with the iPod Touch.

No Still Images Nano?

The iPod Nano now has a VIDEO camera. That’s right, only a video camera.  While you can take motion video, you still can’t take still images.  This is a huge let down, as I currently take 5-10 images a day as part of my routine on the iPhone 3GS.  While I have tried to enter the video generation, I keep bouncing back to the fact that I am still a fan of photography.  I have made taking pictures part of my daily routine, and having a decent camera is essential.  I struggle to find video moments, until somebody’s kid shows up to remind me why we need more video.

I was listening to CNet’s Buzz Out Loud podcast this week, and they mentioned that Apple stated the lack of still camera functionality was because they needed a deeper chassis in order to fit the lens for a still camera.  If that is the case, we can’t expect to see any still images coming to the Nano for a few years when it is ready to redesign again.

iPod Touch comes with nothing?

iPod Touch BacksidePerhaps the more disappointing “lack of news” is that the latest version of the iPod Touch still doesn’t have a camera…at all.  The iPod Touch has always had a blank piece over the upper rear corner of the device, where on the matching big brother iPhone exists the camera.  That little blank piece does more to build up my expectation than all of the rumors on the planet, but apparently Apple didn’t catch their own tease.

While the iPod Touch had a $30 price cut for the low model, and anticipated storage expansion for the larger models, I think they are missing the large attraction to having the camera.  I admit to people daily that I love having an iPhone, with the phone being the lowest factor in that addiction I have created.

Perhaps the “numbing” of the iPod is Apple’s attempt to put the iPhone on a higher pedestal, but there is a huge opportunity being missed.  It wouldn’t take much to create the addiction level into the youth of today, not able to get phones, or people stuck in a corporate phone contract with another carrier.  Apple needs to stop creating large announcements around price drops, and get back to building announcements of features.

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